MELBET MEDIA MAFIA

Media Mafia is a project by the Melbet media league, combining sports and entertainment content around the media football format. Our task was to build an active presence for the project on social media
and to form an engaged digital community around it.

We developed the social media design, formulated a content strategy, and prepared a content plan that accompanied the entire season of the show. For three months, the team managed the daily operations of the project's platforms —
from publishing and visual styling to engaging with
the audience.

As part of the promotion, various formats were utilized: crossposting on key platforms, contests, interactive columns, engaging content, and collaborations with bloggers. This approach allowed us to maintain constant audience interest in the project and enhance the show's media presence
throughout its entire existence.