MELBET MEDIA MAFIA

Media Mafia is a project of the Melbet media league, объединяющий sports and entertainment content around the media football format. Our task was to build an active presence for the project on social media
and form an engaged digital community around it.

We developed the social media design, created a content strategy, and prepared a content plan that supported the entire season of the show. For three months, the team handled the project’s platforms on a daily basis —
from publishing and visual design to audience engagement.

As part of the promotion, different formats were used: cross-posting on key platforms, contests, interactive sections, engaging content, and collaborations with bloggers. This approach made it possible to maintain the audience’s constant interest in the project and enhance the show’s media presence
throughout its entire run.